Don Packett is an incredible human being if I ever met one. An incredibly sharp and witty gent, he’s a stand-up comedian and an incredible strategic thinker. And alongside fellow man of awe, Rich Mulholland, co-founded innovation company 21 Tanks, where I got to spend some time working from in 2010. Don’s someone who encompasses nonconformity and creativity for business in everything he does.
Beyond that, he’s the man who introduced me to one of my favourite quotes:
When smart people are faced with an innovation-based problem, it’s never a lack of knowledge that holds them back, it’s perspective.
So it was a no-brainer for me when he got in touch and asked if I’d be keen to author a chapter of his recently released e-book Doing Ideas.
The challenge to us all authors was to share a response to one simple question:
What would you tell your 20 year-old self to help you do ideas and get things done?
Thus focusing all our energy on crafting the most practical advice possible on execution. I wrote the chapter on innovation of which appears below. I’d highly recommend you download a copy of the rest of the book as it includes some real gems of wisdom including:
|Colin J Browne – Business||Fred Roed – Marketing|
|Oli Barrett – Social Action||Juana Purchase Hatfield – Strategy|
|Dr Tanya Whitley – Medicine||Ken Packett – Engineering|
|Clive Turner – Aviation||Dr Nick Davey – Medicine|
|Anthony Nathan – Business||Motheo Moleko – Entertainment|
|Mike Stopforth – Marketing||Heidi Patmore – Marketing|
|Nic Haralambous – Mobile||Howard Mann – Business|
|Nancy Duarte – Communication||Mandy de Waal – Journalism|
|John Vlismas – Comedy||Justin Spratt – Technology|
|Ben Saunders – Exploration||Mark Keating – Selling|
|Simon Dingle – Technology||Deon Nel – Performance|
|Hugh MacLeod – Social Objects||Mark Kaigwa – Innovation|
|John F “Rick” Haskins – Aviation||Aiden Choles – Narrative|
|Richard Mulholland – Business||Thabang Skwambane – Social Activism|
|Debbie Turner – Performing Arts||Nola Rae – Financial|
|Peet Bothma – Print Media||Christopher Hookins – Technology|
|Trevor Lovell – Architecture||Rob Stokes – Marketing|
|Craig Rodney – Communication||Dr Gareth Nobbs – Medicine|
|Shaun Edmeston – Banking||Aki Anastasiou – Entertainment|
|Mark de Leiburne – Sponsorship||Daniel Hatfield – Development|
|Don Packett – Perspective|
Incredibly good company and the sage wisdom in this e-book means it’s a good referral point for me when it comes to making ideas happen, I hope it will be a good guide to you too. My chapter on innovation appears below:
Live life in “beta” mode.
Get out of the building. Make something and get your inspiration from where
people live and breathe. Strap together the loose, rickety unpolished idea you
have and test it. Don’t fall in love with your ideas. The better you get at this,
the better kind of ideas you’ll have and the stronger your thinking and bias for
The proof is in the proof.
The more vulnerable you make yourself creatively, the stronger your ideas will
be. The better you’ll be able to execute the ideas that are worth it.
Share your ideas.
If someone copies you, well and good, only proves you right and leaves you
room to show the passion and leadership to make something special happen.
The more you give away, the less you love them, the more you succeed.
What are your challenges when it comes to making ideas happen in your personal or professional life? Share in the comments.