Tipp-Ex: Bear vs. Hunter Campaign

Always respect campaigns that push boundaries creatively and for the audience. This Tippex campaign got real popular and came out a couple months ago in anticipation for the back-to-school season. Tipp-Ex’s agency Buzzman, France, released the above fantastic interactive YouTube video (just play it to go to the custom page).

The custom YouTube page allows you to create your own ending as to how the hunter interacts with the bear. They recorded +50 video responses, if you want some fun try out some of the flowing responses: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses and go on…get creative.

With Youtube being the 5th most visited website in Kenya and Kenyans consuming plenty of video content, how soon will it be before we see brands engage them creatively? Google Kenya’s made sure that setting up channels for our local TV Stations and Media publishers is easy, but as we can see this is just the tip of the iceberg (forgive the pun…or not)


via @ChrisRawlinson

  • http://www.buzzman.fr wale

    Hi Mark

    Thanks for the nice post!
    We actually “only” shot 40+ scenes 😉

    Greetings from Paris to Kenya

    The Buzzman Agency

    • Mark

      Thanks for clarifying Wale. Loved the campaign. Regards from Nairobi right back to you!

  • http://WebsiteURL Fannie

    Some news from the agency which created this ad.
    We are back with a new Youtube experience for Bic Flex : http://www.youtube.com/watch?v=FlCVE0OG-tI
    Enjoy !
    Greetings from France