Having caused quite a stir on Twitter because of a comparison to a similar Qantas ad. Some Kenyans ended up feeling this mix of “I’ve never seen Kenya this beautiful before” with others feeling discontentment that they didn’t get an “original” ad (only when they found out about the Qantas ad, see bottom of post for the video)
Let’s get this all out of the way then.
I’ll tell you that as a “creative person” when it comes to originality vs. relevance, you pick relevance every time, (thanks Alex) can’t tell you how many times this proves itself true, especially if you’re from the 99 percent school of thought. I hate to break it to you, but originality is overrated and there are very few “new” ideas in this world. And that’s in life, not even in advertising. When in doubt, consult Lee Clow’s Beard on Twitter. Wait, but Who is Lee Clow?
Now that we’re over that, let’s marvel in the spectacle that is the new spot that Safaricom put together.
Agency: Red Sky
Creative Director: Justin Connolly – Red Sky
Associate Creative Director: Jerry Nyagah – Red Sky
Co Production: Quite Bright Films Kenya (QBF) & Ridley Scott Associates (RSA)
Producer: Amber Larre (QBF)
Director: Adrian Moat (RSA)
Director of Photography: Frazer Taggart (Freelance)
1st Assistant Director: Dan Prior (QBF)
Production Managers: Evans Gathoga (QBF), James Smith (RSA)
Location Sound: Alex Coutts (QBF)
Grip – Kenya Grips
Composer: Gabriel Omondi – Gabo Productions Kenya
[I’d like to put the full credits so if someone from Red Sky/Safaricom/Gina Din can email me the full creative credits I’d appreciate it]
And of course, below, the “Making Of…” the advert. Lots of twitter chatter of Ridley Scott being involved, (he and his brother Tony own RSA Films) though Adrian Moat was the credited director of the ad. Regardless of what’s what, it’s impossible to argue with the production values of the advert, especially in this market.
The Qantas advert in question is below.
So either one of two things, I’m one of those self-absorbed Mad Men, or I’ve got a point. Go ahead, they put these comments there for a reason…