Nike Basketball Presents LeBron James: Rise

Feast your eyes on LeBron’s new spot that’s caused quite some controversy (The City of Cleveland . Since his big switch from the Cleveland Cavaliers to the Miami Heat, he’s had it tough and this is Nike Basketball’s Tiger Woods-esque attempt to let him set the record straight.

Wieden+Kennedy preface it by adding “Rise showcases several sides of LeBron’s personality: athlete, competitor, comedian and businessman. It opens with him sitting in a chair in front of the backdrop of “The Decision” asking, “What should I do?” Throughout the film, LeBron rhetorically asks everyone for their opinion and each scene reflects opinions that have been expressed. A notable scene includes LeBron saying, “I am not a role model,” borrowing a famous line from fellow Nike athlete Charles Barkley. LeBron also humorously asks, “Should I try acting?” He gets advice from Don Johnson, an actor best known for his role as Detective Sonny Crokett on the iconic 80’s TV series Miami Vice. The film ends with LeBron driving to the net and saying in response to everyone, “Should I be who you want me to be?”

Their description of the Youtube video is what I loved the best.

This isn’t about what LeBron James has done, or hasn’t done. This is about the difference between the expectations others may have of him versus the expectations he has of himself. What should he do? The answer is a question.

Which begs the question, should this blog post end with a question, or is does this question answer itself? You decide.


  • http://WebsiteURL Sheila

    Kick butt ad! Although no matter what he does, I doubt he’ll ever be “forgiven” for leaving Cleveland. I LOVE YOUR BLOG!!!!!!!!!!!!!!!

    • Mark

      Thanks Sheila!